Unum launches consumer education videos to communicate importance of
financial protection benefits
CHATTANOOGA, Tenn.--(BUSINESS WIRE)--
Nothing is more effective than a simple story in helping people
understand the importance of financial protection benefits, so Unum
(NYSE:UNM) has launched six short videos
that use engaging, conversational stories to explain the critical role
benefits play in protecting the finances of employees.
“Many people either don’t realize the importance of having financial
protection benefits, or they think they’ll never get injured or ill,”
said Peter Neiman, vice president of corporate brand and advertising at
Unum. “Those mindsets are very hard to overcome. So we’re attempting to
break down those barriers by delivering straightforward messages
consumers can emotionally connect to.”
There is a 30 percent chance a worker will be disabled for three months
or more during their earning years, so it’s critical for consumers to
understand that disability insurance can protect their most important
asset: the paycheck that pays for their home, car and other critical
living expenses.
Each video features a moment of realization from the employee’s
perspective, explaining the importance of protecting their income should
something unexpected happen. And the messages are delivered by people
from diverse walks of life: from baby boomers and health-conscious
people to young professionals and parents.
In addition to debuting on a number of national websites, featuring the
consumer videos on a custom landing page gives Unum an opportunity to
share links for employees, employers and brokers to learn more about
employee benefits.
“These videos, as well as the landing page, will strengthen our ongoing
efforts to build financial literacy among employees and employers by
clearly and effectively explaining how crucial financial protection
benefits are to working Americans,” said Neiman.
To view the consumer education videos, and to learn more about financial
protection benefits, visit Unum.com/stories.
About Unum
Unum (www.unum.com)
is one of the leading providers of employee benefits products and
services in the United States and the United Kingdom. Through its
subsidiaries, Unum Group paid approximately $6 billion in total benefits
to customers in 2010.
Unum
Brian Baker, 423-294-7839
bbaker4@unum.com
Source: Unum