Commercial shows how employers can support workers throughout their
careers
CHATTANOOGA, Tenn.--(BUSINESS WIRE)--
By turning to Unum, employers can provide their employees better
benefits at work during life's ups and downs, according to a new
television commercial that debuts this week.
Unum's 30-second spot, which is titled "Days Fly By," features a company
that has stood by an employee throughout her career by offering support
such as employee benefits from Unum. The commercial highlights some of
Unum's products and services available through the workplace, including
disability, accident and illness, and life insurance.
"People work hard every day to help their companies succeed, and that's
why many employers depend on Unum to offer them the best benefits
possible, such as protection from financial uncertainty," said Joe
Foley, Unum's senior vice president and chief marketing officer. "Unum
has a host of employee benefits to help employers provide the security
their workers need."
The spot, which was designed by Portland, Maine-based ad agency Via,
will air nationally on cable networks such as HGTV, Food Network, Travel
Channel and CNBC. It also will run during prime-time programming in
select local markets across the country.
"We're focusing on business owners and decision-makers in human
resources, so our television advertising mix is tailored to reach that
audience when they're away from the office," Foley said.
The commercial will air for 20 weeks and be viewed an estimated 175
million times. Watch
the new commercial here.
The television spot is part of Unum's 2010 advertising campaign, which
includes another television commercial as well as print and online
advertising through various national trade and business media.
About Unum
Unum (www.unum.com)
is one of the leading providers of employee benefits products and
services in the United States and the United Kingdom. Through its
subsidiaries, Unum Group provided $5.9 billion in total benefits to
customers in 2009.
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Source: Unum
Contact: Unum
Seth Seymour, 423-294-7839 (office)
423-509-4242 (mobile)