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CHATTANOOGA, Tenn.--(BUSINESS WIRE)-- Unum (NYSE:UNM) begins a new advertising campaign with the message that employers who value the commitment and energy of their employees can help protect those workers with better benefits at work - Unum benefits.

"Day in and day out, employees give their companies all they've got and businesses thrive because of that," said Peter Neiman, vice president of Corporate Brand and Advertising for Unum. "That strong and mutually beneficial relationship isn't one that gets much attention in this time of grim employment news, but it's true at millions of companies."

Using a combination of time-lapse and standard video speeds, the commercial portrays a fast-paced and hectic workday at a fashion company and helps Unum tell an interesting story in a contemporary setting, Neiman said.

With a target demographic of professional women, the commercial debuted April 5 on ESPN during the NCAA women's basketball Final Four. This week, it also will begin appearing in primetime on the Food Network, HGTV, Bravo, WE and Fine Living.

"We're focusing on decision-makers in human resources - a profession heavily populated by women - so our television advertising mix is tailored to reach that audience when they're away from the office," Neiman said.

In addition, the commercial was broadcast during opening games for Major League Baseball coverage, and will appear on various network websites, as well as Human Resources and business-focused websites such as HR.com, NYTimes.com, Harvard Business Review and Workforce Management.

This national television and online campaign will span a total of 13 weeks and be viewed an estimated 140 million times. Watch the commercial here.

About Unum

Unum (www.unum.com) is one of the leading providers of employee benefits products and services in the United States and the United Kingdom. Through its subsidiaries, Unum Group provided nearly $6 billion in total benefits to customers in 2008.

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    Source: Unum